• THEORETICAL framework

    TYPES OF ENERGY OR BIOTYPES ACCORDING TO AYURVEDA

    The literal translation of the term Ayurveda means “science of life”. This philosophy of life does not deal with the physical body exclusively, but also includes its psychology and spirituality. Ayurveda encompasses aspects such as meditation, eating, physical exercise, schedules and lifestyle habits… It is therefore a holistic conception of life that addresses all its aspects. According to this philosophy, the disease is the result of the imbalances and impurities that the body accumulates in the day to day. The specialty of Ayurveda science is to prevent these imbalances before the disease appears and eliminate them teaching the person how to live a healthy and balanced life. This philosophy, which…

  • THEORETICAL framework

    THE NATURAL COSMETICS MOVEMENT

    The natural cosmetics movement, also called “slow”, was started in 2012 by the Belgian Julien Kaibeck, in imitation of the “slow” food movement, and tries to respond to the “greenwashing” and the avalanche of “miraculous” products that, often “green” companies try to sell us without actually considering them as organic products as they are made with petrochemicals and synthetic ingredients, despite the “green” advertising they promote. * Greenwashing: This concept was called by David Bellamy, on the occasion of the celebration of Earth Day in 1990. At that time he highlighted the hypocrisy of some companies, which placed their products accompanied by wonderful and beautiful images of nature, highlighting a…